The Hooray Programme
Helping kids celebrate themselves: every child should get to have a birthday party.
Updated October 2026: Programme history and ways to support Kaibosh tidied up by the Wooden Spoon team.
The Hooray Programme was launched by Wooden Spoon Freezery and Kaibosh Food Rescue to give children in Wellington community groups the chance to celebrate the best day of the year: their birthday. We believe every child should have the experience of a birthday party.
We created a special flavour for the initiative, Birthday Cake: a house-made cake batter ice cream with crunchy rainbow sprinkles. Through the programme, 10% of Birthday Cake proceeds went to support Kaibosh's operations, and Wellington community groups supported by Kaibosh received Birthday Cake ice cream for their celebrations.
About Kaibosh
Kaibosh is a food rescue charity in Wellington that collects good surplus food and redistributes it to community groups. If you are a food provider interested in rescuing surplus food, contact Kaibosh directly through their website.
Groups the programme supported
Community groups connected with the programme included the Wellington Boys' and Girls' Institute (BGI), House of Grace, the Child Cancer Foundation and Wellington Women's Refuge. Visit their websites to find out how you can lend a hand.
Birthday Cake today
Birthday Cake is still one of our signature flavours. Planning a party of your own? Our guide to how much ice cream to buy for a party will help, and you can order packs and party tubs.